Observation: Around the "cottage projector" to survive - cottage projector - Education Industry
Strong copy, update quick quick, popular and strong, these are a "cottage" industry, the phenomenon of sudden emergence of the development model. "Cottage" as a Low Representatives of low-quality format in the sectoral policies often walk the edge, "guerrilla" tactics lead to controversies. Usually the small artisanal mode of operation, rapid imitation of famous brands and a wide range of areas involved in the printing of what Sell Quickly out of a good amount of "cottage", is now even Projector Product has become "cottage" object.
In fact, the cottage Projection Machine simply because the price low and derived some small advantages, because of this particularity, also appeared in consumption patterns, the cottage in addition to low prices have hit, "Long life 6000 hours", "with TV Functions "signs, all kinds of prices of products have many sought after people. Real point is it OK for the freeloaders who do not know the consumer or the market place.
As for sales channels and brand of cottage projector also seems very simple in comparison, almost all of the cottage projectors are based on net sales mainly, not the store. Of which Taobao is the most important sales channel, although no Advertisement Publicity, but with sales still very impressive price advantage, businesses can derive good returns. Cottage projection products in their supply chain instability rush to market their products, on the downstream business in terms of sales channels can be a great harm. Well-known vendors recommend products to customers hard, the contract must give the user an after-sales service commitment. Projector as a precision optical products, few businesses can really chip-level maintenance, is to return the products manufacturer replacement parts service center, how, cottage manufacturers can not do their parts are stable, how on the sale of products to achieve protection?
But obviously not fuel-efficient brand of light, compared to cottage projector, brand of strength can not be overlooked. Although prices in the projector to your cottage, but both channels of promotion, service, or brand appeal, the brand machines have overwhelming advantages. More critical is a product, users are most concerned about is none other than product quality, cottage projector poor quality and projection machine and brand machine apparently can not be compared, so the brand machine still occupy the majority of market share. To check the spread of the projector cottage, brand machine, has also sparked price wars and low-end machines will be its price down to 3000 in the vicinity, does the projector cottage caused some blow, compared to brand of the projector is not cottage there is no advantage. Booming from the projector a few years the development of point of view, but still mainly in the commercial, Education , Research and other high-end fields. And because the nature of application of the procurement unit, even in the economic environment is not ideal circumstances, is unlikely to large single-throw "cottage projector." In business, most enterprise users are not likely to purchase cottage projector, and SMEs in particular, rice is a single legal entity your business more vulnerable to the temptation of low prices. The KTV and other entertainment products may also purchase cottage.
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